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In most Western markets multichannel shopping has become a reality. Consumers browse online, compare in stores, buy on eBay and expect to be serviced like any other customer. Last Christmas, for the first time in history, US online shopping even passed the 1 billion dollar mark for a single day of sales. So, while the majority of fashion sales still happens through brick and mortar stores, ever more online retailers are challenging the traditional way men and women purchase their clothes. Watch this movie to see some interesting examples.